Four years out from its staging of the prestigious Ryder Cup Golf Tournament, Adare has launched itself on the international stage with its own brand.
The stunning 13th century village had its new market-facing identity, developed by Limerick City and County Council, officially unveiled by Mayor Francis Foley on Sunday. The brand leverages off the award-winning Limerick brand, ‘Atlantic Edge European Embrace’, unveiled three years ago by leading international marketing experts M&C Saatchi, who also delivered the new localised Adare brand. It is inspired by the meaning of Adare, ‘The Ford of the Oak’, with the design centred on the oak leaf and acorn, through the branching veins of the leaf. The typography, as well as the colours, tie Adare to and celebrate the Limerick brand identity.
Said Mayor Foley: “Adare is an incredibly special place that is loved by visitors from near and far. With the Ryder Cup coming here in 2027, it’s essential that the village and, indeed, Limerick and the wider region, readies itself so that there is a positive and lasting legacy from this incredible opportunity and the launch of this brand is a key moment in that.” He added: “Adare is a superb tourism product and has a great story to tell. This brand, the website and other materials is the telling of that. The people of Adare and Limerick City and County Council deserve huge congratulations on this initiative and no doubt, like the great Oak that the name comes from, this will stand the test of time very positively.”
Said Eileen Coleman, Senior Executive Officer for Tourism, Culture and Arts at Limerick City and County: “Adare is one of the great tourism assets of our county, a village that has its own very special appeal, so it’s only right that we would capture this in a brand befitting what is a unique offering.
“Adare embraces the best of what Ireland is. It is historical, welcoming, is a superb location for adventure and activities, a place to be spoiled. That’s something we should celebrate.”